Confidex Ltd., the world’s leading supplier of high-performing contactless ticketing and RFID & NFC tag solutions and services, has been selected as supplier of smart tickets by Strömma Finland, the operator of Helsinki Card. The Helsinki Card is the perfect sightseeing package, including free entry to 20+ attractions and museums as well as a free bus tour around the capital of Finland.

Strömma Finland is part of Strömma Group – producing activities, experiences and entertainment for leisure, events and meetings such as sightseeing tours by bus or boat, guide services as well as charter transport on land and water. The company is active in Stockholm, Gothenburg, Malmö, Copenhagen, Århus, Helsinki, Oslo, Bergen, Stavanger, Geiranger, Ålesund, Amsterdam and Utrecht.

Strömma Finland’s mission is to please their customers with joyful cruises and sightseeing experiences. As a part of its operations Strömma Finland publishes Helsinki This Week city guide and produces Helsinki Card, the city card that includes free entry to top sights, free travel on public transport, free sightseeing tours and many more.

Strömma brands include Helsinki Sightseeing by Boat, Helsinki Panorama Sightseeing bus tours, City Sightseeing Hop On Hop Off bus tour, Strömma Kanavalaivat canal boat tours and Helsinki Excursions guided tours and excursions. In summer 2017 the local HSL transportation system compatible single ticket format Helsinki Card is supplied by Confidex Ltd. The ticket is interoperable with Helsinki’s public transport system, allowing the visitor to travel around Finland’s capital by bus, tram, metro or commuter train during the validity period of the ticket.

What inspires city travellers during summer?

According to Marianne Saarinen, Partner Manager at Strömma Finland, the growing trend among city travellers is to visit specialty museums and destinations not usually targeted by the masses. The same trend was recently showcased by Forbes with “A top 10 list of 2017 travel trends and destinations”, especially as a trend of millennial's and their aim to seek experiences:

“Millennials seem to value experiences over things, but often don’t have the means to book extravagant vacations at world‐class locations. Young people will enthusiastically travel to destinations within their own budget in 2017. Some will take advantage of the strong dollar and travel abroad, but whether it’s within their country, state or even their own backyards, enriching experiences in local culture are highly valued.” Source:

Finland’s capital Helsinki offers exactly that, as some of the most enjoyed destinations and tours of Strömma Finland include the historical Suomenlinna Sea Fortress Island on the coast of Helsinki and a picturesque cruise of Helsinki’s waters along the Beautiful Canal Route – in contrast to typical museum destinations.

Helsinki Card supports the demand for personalized travel experience

When Strömma Finland selected Confidex as their city card supplier, they looked for references and capability to supply very durable short term tickets lasting no less than three days in travelers pocket. They also wanted to have reliable usability of barcode and attractive pricing to keep the city card affordable. Confidex offering met all these requirements. Confidex had also delivered smart tickets to the local public transport operator HSL, which was a welcome reference from the local operating environment.

The response for the new Helsinki City Card has made everyone very happy. According to Strömma Finland’s recent customer satisfaction survey the tourists feel very positively about the usability, availability and extensive travel options that the Helsinki City Card offers. Helsinki City Card fulfills the expectations of the demanding visitors of 2017.

Season travel and City Card visions for the future

Strömma Group operates in 13 locations around Nordic Countries and The Netherlands. According to Saarinen, there’s still room for growth. “City Card develops together with the city. We aim to keep the content interesting and as an easy way to get to know the city and its surrounding areas. In other words, the offering is under development each year.” Saarinen also knows that seasons affect travelers’ preferences. “Especially during summer time the visitors like to experience archipelago cruises and they are more likely to visit faraway locations in addition to popular museums and tours”, Saarinen explains. This in mind Strömma Finland has recently added new tours to Helsinki City Card: during season 2017 they offer free Hop On Hop Off sightseeing tour and give 50% discounts on a half day tour to old wooden town of Porvoo.

Endorsement for Confidex customer service and co‐operation

The level of commitment, reliability of operations as well as good customer service were some of the key attributes when selecting Confidex as the City Card supplier. Saarinen is very satisfied with Confidex customer service and the supplier’s co‐operative attitude. “Customer service at Confidex has been very good.”

From Confidex side this is always the way to operate, to fully commit to each project. Over the past 11 years Confidex has delivered demanding and complex smart tickets to more than 70 major cities with millions of users, including Hong Kong, Brussels, Dubai, Istanbul and San Francisco. Now Helsinki is one of the Confidex‐green dots on the growing world map of Smart Cities.

“Delivering excellent customer experience is always our main target – whether the customer in question is a Public Transport Operator or the end‐customer actually using the product. We are excited to innovate new urban solutions for the Smart Cities together with our customers”, tells Michelle Mancini, Sales & Business Development Manager at Confidex.

About Confidex

Confidex’s mission is to be the industry's leading provider of wireless technology solutions, which improve and enhance the quality of life and the environment. Confidex is a fast growing and internationally operating Finnish company with own production facilities in China. Confidex boasts a unique combination of world-leading modular tag and ticket design expertise and RF engineering, materials and manufacturing experience. The high performance and quality of the company’s products and operations is its key competitive differentiator. It is a basis for success that can be created only through experience and knowledge. Confidex is also dedicated to gaining a total understanding of customer’s requirements, no matter how complex.

About Strömma Finland

Strömma Finland produces activities, experiences and entertainment for leisure time, events and meetings. Sightseeing tours by bus or boat, guide services as well charter transports on land and water form a key focal area for our operations. Strömma Finland publishes Helsinki This Week city guide and produces Helsinki Card, the city card which includes free entry to top sights, free travel on public transport and many more benefits. Strömma Finland is part of the Stromma Group which is active in Amsterdam, Utrecht, Copenhagen, Aarhus, Stockholm, Gothenburg, Malmö, Helsinki, Oslo, Stavanger, Bergen, Ålesund and Geiranger. The joy and a will to please our customers which comes from the heart is always evident with our successful cruise and sightseeing experiences.

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