As demonstrated at TU Automotive in Detroit, MI, June 7–8, 2017, the Dynamic Parts Authentication™ solution by Confidex and Sasken protects automotive companies’ brands through genuine spare parts verification.
The annual cost of counterfeiting to the automotive industry is £28 billion. As counterfeits are designed to be as perfect replicas as possible, not even car mechanics and other professionals can recognize a counterfeit when they see one.
Spare parts are crucial to keep cars running safely and reliably and ensure high performance. Driver and passenger safety should never be compromised; unfortunately, however, fake parts are being used widely and can cause accidents.
Legitimate manufacturers invest substantial resources in research and product development and in building a reputation for quality among consumers.
Counterfeiters seek to profit from this work and reputation. The sales and profits lost because of this unfair competition translate directly into lower wages, lost jobs, and higher prices for consumers.
For the automotive industry, the good news is that a solution is now available for protecting companies and their shareholders and customers.
Confidex and Sasken proudly present the Dynamic Parts Authentication™ (DPA™) solution.
Car parts are linked to the DPA system using Confidex Links™ near field communication (NFC) tags, which can be customized for different types of spare parts. A newly issued white paper discusses the DPA™ solution and its background.
Confidex is co-exhibiting with Sasken and showcasing DPA™ solution at TU Automotive in Detroit, June 7-8. Stop by booth #206 and learn more about the NFC-based brand protection solutions.
Sales Director, Industrial Authentication
Smart Industries Confidex
mikko.nikkanen [at] confidex.com
Image (c): Sasken